Cassper Nyovest smashed his big-spender image last week when he dropped a budget video for his new song, Mr Madumane (Big $pendah).
The award-winning rapper presented his new music video at an exclusive event where he performed in support of the recent #ConspicuousSaving campaign he is involved in with Sanlam.
The campaign encourages South Africans to live within their means.
Radio personality Pearl Thusi is also featured in the video, which shows Cassper doing his own laundry and Thusi using UberX instead of driving in a flashy car.
The event held at the Canteen in Maboneng in downtown Johannesburg was well attended, but there were few famous faces.
Missing in action was his Big $pendah partner, Thusi, who is currently shooting a drama series, Quantico, in New York in the US.
Despite the few familiar faces present, which included Bongani Fassie, Nadia Nakai and David Tlale, Cassper – who is known for flaunting his riches – believes the event was a success.
“I’m known for using social media to post about my lifestyle and my Bentley, but I think I showed you don’t have to spend R20 000 to look swagged out – the youth is getting a twisted message,” he said.
The video itself has received mixed reviews. While some have applauded the concept, some have felt it was a gimmick and wouldn’t last.
“I mean, this is cool, but there’s no way he’s gonna carry on like this – he’s always been competitive,” said Shanti Dlamini.
The video featured recycled tyres, cheap meals and few extras, while retaining the Cassper edge.
“I have this life now, but growing up ekasi, we used to put water in tomato sauce to make it last.
"I don’t need to do that now, but I respect it and it’s nothing I’m ashamed of. That’s what young people need to understand,” explained Cassper.
The video is available on YouTube.