Book Extract | Birth of a retail giant

27 Nov 2022

Neil Joubert

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Whitey: The rise and rule of the Shoprite rule. Photo: SuppliedPHOTO:

Book Extract

In this edited extract from a new biography of James ‘Whitey’ Basson, the man who is the heart and face of Shoprite, Niel Joubert details how this legendary businessperson got started.

"You must select a market, know the product you are selling, and you must believe in what you are doing. You have to be single-minded and prepared to work day and night.” – Renier van Rooyen.

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