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This African Fashion International (AFI) Joburg Fashion Week promises to be an exciting extravaganza of designers. Nigeria’s Deola Sagoe and Clan and renowned South African designers, such as David Tlale, Laduma and Gavin Rajah, will showcase a fashion melting-pot with Asian designers from Japan, Cambodia and China.
To enhance local designers’ exposure on international fashion platforms and industries, AFI says it forged a partnership with Tokyo Fashion Week. Through this, a designer at AFI Joburg Fashion Week 2018 will receive an opportunity and potentially career-changing prize. The designer will show his or her work at the next Tokyo Fashion Week in Japan.
“AFI Joburg Fashion Week 2018 is a platform for our best and most adventurous designers to showcase their work. It is also an opportunity to collaborate and to exchange ideas and knowledge with their peers, intersecting Africa with Asia,” says AFI founder and chief executive officer Dr Precious Moloi-Motsepe.
“We are particularly excited at the prospect of different takes on street style. This is one of the hottest fashion trends globally and African fashionistas love to bring their own flair to the exhibition, showing exactly how to wear their brands and celebrate Africa’s design heritage – especially its fabrics. We are sure this will offer an inspiring new ingredient that will bring a fresh edge to African fashion and can prompt a thrilling Afro-Asian fashion fusion.”
During AFI Joburg Fashion Week some of the top designers will lead the industry-oriented AFI Masterclass, aimed at capacity-building, skills and knowledge transfer.
It will enable the development of commercially sustainable African luxury fashion.
Fashion Week attendees will get a chance to shop the ramp at the Designer Boutique and be the first to own the latest designer collections.
“For more than a decade AFI has facilitated exposure for African design talents on world-class platforms, assisting them to attract and conquer local markets and receive international exposure by focusing on the business of fashion,” says Moloi-Motsepe.
Some of the designers tell #Trending what inspired their collections:
RUFF TUNG
Designer Bridget Pickering says: "SS19 heralds a new dawn for Ruff Tung Inclusive as we continually strive to offer our women the same fashion experiences regardless of size. It’s a fact we are synonymous with bold print but this season our design mojo steps it up a notch"
ORAPELENG
Says South African designer Orapeleng Modutle: "The title of the collection is Listening into my Inner Melody and is rooted in the inspiration of music and the influences of music on fashion. This collection is one that is dear to my heart as it is reminiscent of when my career started. I meditate through the medium of music during the development of my collections while I sketch. The relationship between fashion and music is one of abundance and mutual creativity"
ANTIARCH
AntiArch Says Oliver Weiyu Zhang, founder of AntiArch, based in Shanghai, China: "I call my new collection ‘an eighth century dreamer’. It is inspired from imagination: a Chinese man, who lived in the 8th century, comes to our time. What would he wear? What would he like? What’s his attitude towards our fashion now?"
SCALO
Scalo's Sello Medupe says his collection is inspired by the Xhosa culture and influenced by the queen. "It’s a very modern take on traditional clothing, says the Johannesburg designer who relies on passion and creativity, fused with the dynamism of a Johannesburg attitude." Scalo is a modern, sophisticated and futuristic brand.
- AFI Joburg Fashion Week takes place from October 4 to 6 at Melrose Arch, before closing with two shows at iconic Joburg landmarks on October 7
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